pure collection


The collection is all about a return to luxury, city chic – smart investments that re-invent your wardrobe in style. Cut, texture and understatement are key this season, celebrating Fashions love affair with luxury staples. From oversized cardigans to chic coats, from city-smart capes to luxurious cashmere dresses, Pure has this season covered!

Fashion right colour
Autumn colour for Pure is a gorgeous palette of neutrals with a splash of this seasons brights, such as piercing scarlet. Transform an otherwise neutral outfit, dressing it up for an event or punching up a work outfit. While neutrals dominate, the splash of colour makes this seasons collection memorable.

Pure Collection mid-season sale starts this Friday and runs till midnight Sunday 23rd October. For more details check  Pure Collection Coupons.